Live shopping is rapidly conquering the Indian market, revolutionizing the way consumers shop online. This innovative trend, blending entertainment with e-commerce, allows Live interaction between sellers and buyers, offering a unique shopping experience. Unlike traditional e-commerce, live shopping enables customers to see products up close, ask questions, and make instant purchases, making it highly engaging and interactive.

Popular platforms like Instagram Live, Facebook Live, and YouTube Live are driving this trend in India. Influencers and brands are leveraging live video to showcase products, build trust, and connect with their audience. According to recent statistics, the live shopping market in India is expected to grow by 500% by 2025. With over 700 million internet users in the country, the potential for growth is immense. As consumer demand for authenticity and immediacy increases, live shopping is set to become a dominant force in India's retail landscape, transforming the way people shop.