Live shopping is transforming the retail landscape globally, merging entertainment and commerce into a seamless experience. Originating in Asia, this dynamic trend is now captivating audiences worldwide, offering an innovative way to shop online. Unlike traditional e-commerce, live shopping provides real-time interaction between sellers and consumers. Shoppers can view products in detail, ask questions, and make purchases instantly, creating an engaging and immersive shopping experience.

The rise of platforms such as Instagram Live, Facebook Live, and TikTok has propelled live shopping into the main. Influencers and brands are harnessing the power of live video to showcase products, build trust, and foster community. In 2020, the global live shopping market was valued at $60 billion, with predictions to reach $423 billion by 2028. In China alone, this market accounted for $300 billion in 2021. This trend is not just a fad; it's a strategic shift in how we shop, driven by consumer demand for authenticity and immediacy. As technology continues to evolve, live shopping is set to become a dominant force in the global retail market, revolutionizing the way we buy and sell.